Home Grown
Promoting thriving ecosystems in backyards.
A conceptual brand that serves as a valuable resource, educating individuals with sustainable intentions on how to transform their lawns into biodiverse ecosystems.
Monoculture lawns, with their single-species, highly managed appearance, pose environmental challenges, requiring excessive water, chemicals, and maintenance. Home Grown is a brand that promotes biodiverse lawns. By incorporating native plants and wildflowers, one can enhance ecological health by supporting pollinators, and wildlife. Embracing this shift fosters a more sustainable, beautiful, and eco-friendly landscape.
Project Overview
The visual language of this brand creatively embodies biodiversity through the use of organic shapes, featuring the diverse contours found in nature. Vibrant colors mirror those of various plants and creatures. A wide variety of type reflects the diversity of life and ecosystems, showcasing Home Grown’s commitment to educating individuals on the world of biodiversity.
Design
